Companies don't need to be the best, they just need to say they are the best.
How would you like to be in that meeting?;
(Boss) Bob! we just inked a deal with Ford to supply engines.
(Bob) Why did we do that?
(Boss) Because it is in our company mission statement that we are to provide the best service to our clients by continually adding value to our patron based performance product lineup, fueled by our people who are committed to delivering exceptional results and creating extraordinary innovative ideas to take us into the next century and beyond and to encourage employees' personal and professional growth, productivity, and physical and mental well-being, the mission of the our firm shall be to foster a worksite culture that encourages both personal and professional growth from within our own ranks...
(Boss) Just go write new g&#-D@^$ new ad campaign telling everyone that it is the best thing for them!
(Bob) Huh? How is changing engine manufactures better for the consumer?
(Boss) Why! Because it is! "Revolutionary!" yes "Revolutionary!" Bob! Use that term in the new ad campaign. That PEOPLE is genius inspiration and why I am CEO!
(Boss) Bob! Your Fired! FRANK!! GET IN HERE!!! I HAVE A REVOLUTIONARY IDEA!!...