They wont sell you a boat if they are not making money at it, unless it s a lquidation going out of business sale.
Unfortunately technology has crept into the boating world and the pricing has reflected it. its what we want but i remember as a kid , you checked the gas tank with a yard stick and nothing was automatic. But yes the mark up on options is really stiff. There is a mark up on simple thing like a ballst quick connect from wholesaler to retailer of 160%, then the mfg and dealer mark it up again to probably 320% my rambling two cents
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Thread: Are you looking for anew Mojo?
06-15-2012, 11:27 AM #21A Day at the Lake...Priceless
A Day in Powder...Endless
2012 Möbius XLV~ Loaded & Exiled
2007 Outback V ~ sold
06-15-2012, 12:16 PM #22
^you are correct on the boat sale to a point. I still see holdovers that are selling every so often for sweet prices. I'm guessing that the dealership isn't seeing profit on some, but rather the fact that they don't have to pay the interest on the flooring charge anymore. sometimes not making money, but not having to expend any more cash on something that may take a few more months to sell is money in the bank so to speak.
on paper, the dealer might show 5k over and above the cost of the boat and any holdback from skiers, but if they have been paying flooring charges for 16months, it may be a loss to the bottom line. now if they take a trade or consign, then maybe that's making up for the loss and the hopes that the service bay/accessory department make up for some of the missing margin on the boat.'06 Supra Launch 20SSV-gone but never forgotten
06-26-2012, 08:39 AM #23
06-26-2012, 09:09 AM #24
That's too bad and one of the problems I see with dealers having multiple wakeboat lines represented on their lot. Word on the street is that the private equity owners of Malibu have the business for sale. I work for a private equity owned company and can talk to you ALL DAY about the games that are played when an entity is for sale.
topline sales are a key focus and increasing year-over-year sales (i.e. demonstrate a growing business) are done thru discounts and sales incentives. Could that be what happened at the dealership(s) you visited? Maybe so as a good salesperson isn't brand loyal. They are loyal to themself and if they can pocket more coin by selling one brand vs another, they do it.
profit results/EBITDA are equal to topline sales and the goal is the same. But, if you're giving allowances to grow topline, how do you also drive bottom line results? You do it thru cost cutting. This is done thru workforce reductions, materials savings (i.e. cheaper components), focus on more profitable products, little/no R&D and development, etc.
So, when a strong, competitive brand is for sale, many short-term games are played and it makes it difficult for the brands that have established, long-term goals to match the offers/deals and maintain meeting their objectives.
Probably more than anyone wanted, or cared, to know. I'm just killing time while on a conference call.Drew
New ride: 2012 Mojo
Old ride: 2008 OBV
06-26-2012, 10:52 AM #25
06-26-2012, 12:22 PM #26
06-27-2012, 10:50 AM #27Administrator
- Join Date
- Apr 2002
EBITDA.... I can honestly say, that is one term I never expected to see on a wakeboard/Boat forum.
06-27-2012, 11:01 AM #28
whu wuda thunk dat we gots a bunch of eduamcated folks round deez partsJason
Go Hard or Go Home.......it's MOOMBA time!!
2009 Moomba Mobius LSV
06-27-2012, 02:14 PM #29
if 'bu really is on the sale block, wonder if they are dropping some pretty good incentives on the axis product(to dealers) to show strong sales on a relatively new brand(that I don't ever see on the lake here) and make it look more attractive. they were all the buzz 2 years ago, but with the economy still somewhat floundering along, the used boat market and holdover market pretty much cleaned up and new sales increasing, it seems the majority of people that are looking to buy new boats are those of us over 30 and in that demographic, surfing seems to be the primary sport, of which axis doesn't have a very good rep. I would bet that's the reason on this forum the last few new members with brand new boats are mojo's and not xlv's.'06 Supra Launch 20SSV-gone but never forgotten
06-27-2012, 05:39 PM #30
I still don't understand where everyone got off with the mojo was built to be an awesome surf boat thing. I have never heard or seen ANYTHING from skiers choice marketing the mojo as a surf boat primarily. all the videos of it showed wakeboarding, everything i saw on it was about wakeboarding. i think the only surfing reference even made by SC was about the platform being shaped for surfing but AXIS did the same thing and they are not surf boats.
The only reference i have heard about the Mojo being a surf boat has been from members on here who do not work for SC. I dunno, maybe SC did design this boat to be a surf boat primarily and wake boat second but i dont see any info from them that points in this direction.
That being said i think mojos are going well for a few reasons, bigger "pickle fork" style bow that is the new trend, removeable carpet, and less expensive than an xlv. and hey, they are the cool new thing.
I would prefer an XLV if i could get the wake clean at 70 ft with full stock ballast at 22 mph!David
2008 Mobius LSV, Gravity III , Wake Plate, Z5, Exile SX65c's, Exile XM7, Exile SXT65Q, Exile XI12D, Exile Harpoon, Exile SM600.1 , Exile Xi800.4.